In-Demand Designer Collabs
As luxury brands struggle to maintain relationships with aspirational customers, the high street is stepping in with collaborations that have consumers clamoring for them. The latest to join the trend is Target, who recently rereleased some of their best-selling designer collaborations from the last two decades. These pieces aren’t expected to stick around for long — the first drops sold out within hours of going live online and are already listed on resale markets for up to $700. Read more eluxemagazine.com
Taking the top spot is a collaboration between YEEZY collaborator and Central Saint-Martins graduate Dingyun Zhang and Moncler. Featuring outerwear that looks more like Avatar flora than the typical puffer jackets, this collection was a hit. It also scored the highest ranking for social media reach in our index thanks to a successful TikTok campaign that saw the brand dominate TikTok’s top three slots.
From Nature to Nose: A Journey Through the Fragrance World”
Next up, Marc Jacobs teamed up with Takashi Murakami to revamp Louis Vuitton’s LV logo with 33 different colors for a capsule that had shoppers flocking in droves. The drop was so popular that the brand set up a virtual waiting room to build hype and ensure fair access to fans.
This next drop is a true testament to the power of celebrity partnerships. K-pop superstars BTS have a legion of dedicated followers known as the “army” who will charge at any piece bearing their names. Their reimagined Clarks Desert Nomad shoes, which were made in part from Sciarada Evolo suede (which boasts a lower environmental impact than traditional suede), were no exception.