Postcard services are one of the most effective marketing tools for small businesses, with a high return on investment and relatively low costs. They can be used to announce a sale, introduce a new product, or simply stay in touch with customers. When combined with targeted mailing lists and geo-targeting, postcards can reach a highly specific audience, driving higher response rates.

While there are many different types of postcards, the majority follow standard sizes and specifications established by the postal service. These requirements ensure that the mailer reaches its destination in good condition, and allows the post office to efficiently process it for distribution. Adding a protective coating or selecting a thicker paper stock can also enhance a postcard’s durability.

Streamlining Your Communication: Postcard Service

The most successful postcards convey a clear, concise message. They should communicate the value of your products or services, and inspire action from recipients. For example, you might create a sense of urgency by mentioning an expiration date or a limited-time offer. Or, you might personalize the message by addressing the recipient by name, which can create a feeling of connection and build brand trust.

In addition, a postcard’s design is a critical component of its success. A unique, eye-catching design can draw attention and increase the likelihood of a high response rate. It’s important to choose a postcard printing and mailing service that offers customizable templates, which will allow you to create a postcard that meets postal regulations while still capturing your brand’s identity.