Video to blog posts is one of the most effective ways to capture attention, increase engagement, and drive conversions. Research has shown that visuals are processed 60,000 times faster than text, so using videos in your blog posts can significantly improve the reach and impact of your content.

However, not all your content is fit for a video. Some information, industry reports, stats, and analytics can be better served by a well-structured blog post rather than a video. In such cases, converting the script to a blog post can maximize the reach of your content by exposing it to readers who prefer to read, as well as search engines that prioritize text over videos.

Video to Blog Post: Transforming Your Videos into Articles

While it might seem counterintuitive to put the time and effort into a written piece when you could have already made a video, it’s important to take the extra steps to ensure that your blog post has unique value that you can only provide in writing. Creating a video can be costly in terms of resources, so it’s essential to think through your strategy before committing to an expensive project.

The best way to decide if a video is worth the time and cost of production is to evaluate the content and audience. For example, software tutorials are incredibly effective because of the large percentage of visual learners, but they’re also easy to produce with a wide range of affordable and simple screencasting tools.